## Product Creativity talk by Julia Langkau
- definiition is not a definition, it's a requirement
- non-formal features could be about the corpus. this mass of visual culture that has been boiled down. couldn't this serve as a deep, creative, imaginative process.
- if i know enough about the corpus, then i can creatively engage with something –i can say why this is where etc.
- the more autonomous the system is the more its training data (visual culture, art history) will play a role in creative engagement
- if this isn't right why not? there's a danger of saying AI art fails by definition
- if it is prompted, iterated upon etc. then the prompter comes in
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