# Behavioral Theory of the Firm 1963 **Opening (not a real abstract):** BAUMOL Economic Theory and Operations Analysis BROWN Smoothing, Forecasting, and Prediction of Discrete Time Series CHURCHMAN Prediction and Optimal Decision: Philosophical Issues of a Science of Values CLARKSON The Theory of Consumer Demand: A Critical Appraisal CYERT AND MARCH A Behavioral Theory of the Firm GREENLAW, HERRON, AND RAWDON Business Simulation in Industrial and University Education HADLEY AND WHITIN Analysis of Inventory Systems HOLT, MUTH, MODIGLIANI, AND SIMON Planning, Production, Inventories, and Work Force MASSE Optimal Investment Decisions: Rules for Action and Criteria for Choice MILLER AND STARR Executive Decisions and Operations Research PFIFFNER AND SHERWOOD Administrative Organization Herbert A. Simon, Editor BORKO Computer Applications in the Behavioral Sciences CYERT AND MARCH A Behavioral Theory of the Firm