# Chapter5 **Opening (not a real abstract):** Why do people go to museums? Why do they stand in lines for hours for some exhibitions and pay a lot of money? For the entrance fee, they could buy very good quality reproduction of the artworks on display. Why do they go to concerts? Again, for the price of the ticket, they could buy dozens of different recordings of whatever music is being performed. To explain these puzzling phenomena, we need to examine the concept of uniqueness in the aesthetic domain. The concept of uniqueness pops up invariably in writings about art and aesthetics, not just and not primarily by theoreticians and philosophers, but especially by artists and critics, from Constable to Rauschenberg and Coppola and from Greenberg to Rosenbaum. A couple of representative quotes (one does not have to search very carefully for these – they are everywhere):