# Visual Metaphors and Cognition 2019 **Opening (not a real abstract):** Visual Metaphors and Cognition: Revisiting the Non-Conceptual 1. The Challenge Let us look at Pablo Picasso’s Head of a Bull from 1943 – a beautiful example of visual metaphor (Figure 1). It ought to be labeled “metaphor” because its structure is such that a predicate, “being a bull”, travels from its source domain, animals, to a foreign domain to be attributed to a target, the saddle and handlebar of the bicycle in this case, to structure it anew. A bull, a metaphorical one but nonetheless a bull, is created. I opened with a visual metaphor because I think the visual is the paradigmatic kind of metaphor, rather than the conceptual or the linguistic ones. We will soon advance to these kinds to show that they as well are based on visuality. **Authors:** [[Visual Metaphors and Cognition:]]