# Asda Ditches Aldi and Lidl Price-Match Scheme Just a Year After Launch ![rw-book-cover](https://assets.guim.co.uk/static/frontend/icons/homescreen/apple-touch-icon-512.png) ## Metadata - Author: [[Sarah Butler]] - Full Title: Asda Ditches Aldi and Lidl Price-Match Scheme Just a Year After Launch - Category: #articles - Summary: insert summary - My notes: - Summary: Asda is ending its price-match scheme with Aldi and Lidl just a year after it started. The supermarket plans to launch a new price-cut campaign called "Rollback" to attract more shoppers. This decision comes as Asda faces declining sales and aims to regain control over its pricing strategy. - URL: https://www.theguardian.com/business/2025/jan/28/asda-ditches-aldi-lidl-price-match-scheme - Source File: web-only ## LLM Chats ## NotebookLM ## LLM Audio ## Highlights > ![](https://i.guim.co.uk/img/media/537fc0c96968594a3c8258fa73d6aaf92056f63f/0_137_5131_3079/master/5131.jpg?width=465&dpr=1&s=none&crop=none)[View](https://www.theguardian.com/business/2025/jan/28/asda-ditches-aldi-lidl-price-match-scheme#img-1) ([View Highlight](https://read.readwise.io/read/01jjqf19ntyh1kxdc25mcavvzk))