# Moleskine Mania: How a Notebook Conquered the Digital Era  ## Metadata - Author: [[Roland Allen]] - Full Title: Moleskine Mania: How a Notebook Conquered the Digital Era - Category: #articles - Summary: insert summary - My notes: - Summary: The Moleskine notebook became popular as a creative tool in the digital age, appealing to people who value writing by hand. It was inspired by famous writers and artists, emphasizing the connection between creativity and physical notebooks. Despite competition from digital devices, many still prefer the tactile experience of using a Moleskine. - URL: https://thewalrus.ca/moleskine/ ## LLM Chats ## NotebookLM ## LLM Audio ## Highlights > I was learning a hard lesson about the power of the brand. Others, however, made a better go of it. From 2005, Leuchtturm, whose specialty had been stamp collectors’ albums, took on Moleskine, matching them for quality while offering—*the vulgarity!*—a range of colours; older companies like Clairefontaine, Rhodia, and Paperblanks refreshed their offerings. Western hipsters, always alert to high-end Japanese design, started to import notebooks from companies like Midori, Hobonichi, and Stalogy, which bested any of the European brands with their exquisite papers and bindings (Moleskine and Leuchtturm both use mainly Taiwanese paper). In the US, Field Notes struck a utilitarian chord with a mid-century aesthetic. All presented a fresh spin on the basic product, and all benefited from the product building that Moleskine had done. If you cared for upmarket stationery, the 2010s were a golden age. ([View Highlight](https://read.readwise.io/read/01j7v7nnedc2dkan5k8ybzh5s6))