# The Discourse Is Broken  ## Metadata - Author: [[Charlie Warzel]] - Full Title: The Discourse Is Broken - Category: #articles - Summary: insert summary - My notes: - Summary: Sydney Sweeney stars in an American Eagle jeans ad that uses a pun about genes and jeans. Some people online saw the ad as strange or even offensive, linking it to political and historical ideas about genetics and femininity. The controversy shows how a simple commercial can spark big debates on the internet. - URL: https://www.theatlantic.com/technology/archive/2025/07/sydney-sweeney-american-eagle-ads/683704/ - Source File: web-only ## LLM Chats ## NotebookLM ## LLM Audio ## Highlights > The polarized discourse obscures the real possibility that the majority of people encountering this ad are uninvested, passive consumers. Rather than having any conviction at all about the entire affair, they’re consuming this discourse the way that people consume sports content about player infighting in a locker room or the way that people read celebrity gossip. Perhaps this is why American Eagle hasn’t issued a panicked statement about the ad or why its stock price, barring a small fluctuation, hasn’t changed much. For some, the stakes are high; for others, this is content to be consumed in a moment of boredom. ([View Highlight](https://read.readwise.io/read/01k1xhcy05zqhtdr66s8e2fkps))