# Tim Cook on Why Apple’s Huge Bets Will Pay Off  ## Metadata - Author: [[Ben Cohen]] - Full Title: Tim Cook on Why Apple’s Huge Bets Will Pay Off - Category: #articles - Summary: insert summary - My notes: - Summary: Tim Cook believes that Apple's recent product launches, including Apple Intelligence and Vision Pro, will greatly impact users' lives. He emphasizes that Apple focuses on being the best rather than the first, ensuring that their innovations are well-developed. Cook is confident that if Apple loves a product, many others will too. - URL: https://www.wsj.com/style/tim-cook-interview-apple-intelligence-vision-pro-48c59018?st=HUzQaZ&reflink=desktopwebshare_permalink ## LLM Chats ## NotebookLM ## LLM Audio ## Highlights > It’s hard for a company that can do so many things to decide what it actually wants to do—and what it can do better than anyone. “The key for us is focus,” Cook says, “saying no to really, really good ideas so you can make room for the great ones.” But the only thing harder than deciding what to do is doing it. “We’d argue the innovation isn’t having that idea,” says Craig Federighi, Apple’s senior vice president of software engineering. “The innovation was being able to craft the right product that you could deliver in a great way at the time.” > In other words, innovation is everything that happens after the idea. And at Apple, it happens in a carefully protected area called the Design Studio. ([View Highlight](https://read.readwise.io/read/01jbbz94bw7bv1xxygg71a7n4q))