# Admin
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# Lesson Plan: The Ethics of Design
## 7.1 Applied Ethics and Design
### Slide 1.1
- [[Design ethics]] extends beyond adhering to safety standards and regulations
- Designers face ethical challenges when creating objects that enable new actions or behaviors that may conflict with existing societal norms and values
### Slide 1.2
- Key ethical values that designers must consider include:
- User freedom and autonomy
- Privacy and data protection
- Environmental sustainability and resource conservation
- Consumer choice and access
- Social justice and equality
### Slide 1.3
- These ethical values often come into conflict in design contexts, forcing difficult trade-offs
- Example: Maximizing functionality and efficiency may come at the cost of environmental sustainability
- Example: Implementing strong security measures may compromise user privacy and freedom
### Slide 1.4
- Designers must navigate these value conflicts and make principled decisions about which values to prioritize in a given context
- Technological determinism can obscure the ethical responsibilities of designers by suggesting that technological development is inevitable and outside human control
### Slide 1.5
- However, the reality is that designers and the social values they embody play a significant role in shaping which technologies are developed and how they are implemented
- Designers must recognize their agency and [[moral responsibility]] in creating objects that will influence human behavior and social outcomes
### Slide 1.6
- As new technologies emerge, designers often face novel ethical challenges not fully addressed by existing codes and standards
- This requires designers to engage in moral reasoning and judgment to identify and navigate potential ethical pitfalls
### Slide 1.7
- Designers must consider not only the intended uses and consequences of their creations but also potential unintended effects and misuses
- Responsible design requires anticipating and mitigating risks while promoting beneficial outcomes
### Slide 1.8
- Ultimately, [[design ethics]] is about [[more than]] just avoiding harm, but also about actively promoting human values and well-being through the creation of thoughtful, socially responsible objects and systems
## 7.2 Consumerism, Needs and Wants
### Slide 2.1
- The Modernist view argues that purely functional design focused on meeting genuine needs will reduce wasteful consumerism driven by aesthetic and social desires
- The Modernist view emerged in the early 20th century as a reaction against the perceived excesses and frivolities of consumer culture
- Saw much of contemporary design as catering to fleeting fashions, status-seeking, and conspicuous consumption
- Believed this led to wasteful use of resources on functionally superfluous or socially harmful goods
- Modernists argued that "good design" should prioritize pure functionality over aesthetics or symbolism
- Strip away all decorative or expressive elements to focus solely on the essential practical purpose
- Rational, efficient, and honest in its dedication to solving real human problems
- Reject design's use for mere fashion, market-driven novelty, or social signaling
- This functionalist approach was seen as a way to realign design with genuine human needs
- Focus on meeting objective requirements for subsistence, health, work, education, social cooperation, etc.
- Reject pandering to subjective wants or commercially manufactured desires
- Make products that are universally usable, long-lasting, and resistant to stylistic obsolescence
- By focusing on needs over wants, Modernist design sought to eliminate wasteful consumerism
- Undercut the business strategy of stimulating demand for the frivolous and disposable
- Make products that people truly require, [[not just what]] they can be manipulated into buying
- Encourage a culture of utilitarian necessity over recreational luxury
- The Modernist view sees consumer freedom as a false idol that leads to social and environmental harms
- The apparent range of consumer choices actually enslaves people to artificial and unhealthy desires
- Truly liberated and fulfilled humans would recognize and pursue their objective needs
- Designers have a responsibility to shape [[material culture]] to support genuine human flourishing
- In practice, Modernist design emphasized minimalism, standardization, and timeless geometries
- Rid products of all extraneous ornament to highlight their essential structure and purpose
- Develop universal templates to enable cheap mass-production and broad accessibility
- Favor simple, "pure" shapes and materials that honestly express [[the nature]] of [[the object]]
- Famous Modernist designers and theorists include Adolf Loos, Le Corbusier, and Dieter Rams
- Loos' essay "Ornament and Crime" condemned decoration as primitive and wasteful
- Le Corbusier called the house "a machine for living in" that should be rationally engineered
- Dieter Rams' principles of good design emphasized innovation, honesty, and unobtrusiveness
- While hugely influential, the Modernist view has also been criticized for its austerity and elitism
- Accused of paternalistically imposing a narrow, joyless vision of "real needs" on consumers
- Seen as intellectually elitist in its disdain for popular tastes and preferences
- Its strong emphasis on rationality and objectivity can feel alienating and sterile
- Later design movements rebelled against Modernist strictures in various ways
- Postmodernism embraced eclecticism, historical reference, and symbolic play
- The Memphis Group used bright colors, bold patterns, and unconventional forms
- More recent participatory and human-centered design foregrounds user's felt experiences
- But the core Modernist challenge remains relevant: Can design promote sustainability and human welfare without resorting to a manipulative or exploitative consumerism? How do we balance real needs with freedom and delight in design?
- However, excellent designs can still be created for functions that are gratuitous or unnecessary from the perspective of objective human needs
### Slide 2.2
- To defend its view, Modernism must provide a principled way to distinguish between designs that serve valid, necessary functions and those that cater to mere wants or desires
- The Modernist view rests on [[the idea]] that there's an objective distinction between genuine human needs and mere wants or preferences
- Suggests that responsible designers have a duty to focus on the former and eschew the latter
- This would rule out designs that cater to subjective consumer desires, even if they do so very well
- But this hard distinction between needs and wants is not obviously clear or uncontroversial
- In practice, the two notions are often blurred together or used interchangeably
- We often speak of "needing" things that are not strict necessities for survival or basic functioning
- So the Modernist view owes us a principled account of what separates real needs from mere desires
- What criteria can we use to determine when something is a genuine requirement vs. an idle fancy?
- Without a clear standard, [[the need]]/want distinction risks being arbitrary or question-begging
- This suggests a distinction between genuine human needs and mere wants, with responsible design focused on the former
### Slide 2.3
- However, the boundary between needs and wants is contested and difficult to pin down
- The terms are often used interchangeably in everyday discourse
- There is no clear consensus on what constitutes a genuine need vs. a mere desire
- In everyday discourse, the terms "need" and "want" are often used quite loosely and synonymously
- We frequently say we "need" things that we really just strongly desire
- E.g. "I need a vacation", "I need a new pair of shoes", "I need a coffee"
- In these cases, "need" just seems to indicate intensity of preference, not objective necessity
- So there doesn't seem to be a strong consensus on what the boundaries of "needs" are or what the term really means
- People's intuitive notions of needs vary quite widely
- Some reserve it for only the barest survival requisites, others use it much more broadly
- This conceptual murkiness poses a challenge for drawing a hard a fast line between needs and mere wants
- These don't seem to be stable, easily-delineated natural categories
- Their boundaries are significantly blurred in everyday thought and talk
### Slide 2.4
- One proposed criterion is that needs are more objective than wants
- For X to genuinely need Y, Y must be called for by objective features of X's situation, [[not just]] subjectively desired
- Wants are purely a matter of individual preferences, while needs have an external basis
- Notes
- For X to genuinely need Y, Y must be an indispensable means to some essential end of X
- X's survival, X's ability to function in a crucial role or capacity, etc.
- X's need for Y thus isn't just a matter of X's own preferences, but is dictated by objective facts about X's nature and circumstances
- E.g. a plant's need for water, a car's need for fuel, a student's need for education
- Wants, by contrast, are purely subjective states of desire or liking
- They vary from person to person based on individual tastes and dispositions
- This idea of needs as objectively rather than subjectively grounded is intuitively appealing
- It fits the thought that you can need something without wanting it, and vice versa
- Suggests a way to assess need-claims as true/false based on objective facts, [[not just]] preferences
- But specifying what the objective grounds of needs are proves quite tricky
- What counts as an "essential end" that can underwrite objective needs?
- How much room for individual variation in essential ends and indispensable means is there?
### Slide 2.5
- Another suggestion is that needs have greater moral priority or urgency than mere wants
- Claims of needs carry greater normative weight and demand attention in a way that mere desires do not
- "I want X" vs. "I need X" - the latter commands greater moral force
- Notes
- Another potential marker of genuine needs is that they seem to have greater moral priority than mere wants
- If I say "I need X", that seems to entitle me to X more strongly than merely saying "I want X"
- Needs generate prima facie ought-claims in a way that desires alone do not
- Absent special circumstances, the fact that someone needs X means we should help them get X
- Unsatisfied needs warrant concern and even intervention in a way unmet desires typically don't
- So in interpersonal and policy deliberation, needs-talk seems to wield special normative force
- We generally prioritize people's needs over their less essential wants
- Meeting needs is often seen as a matter of justice, whereas satisfying desires is more optional
- This suggests that framing something as a need amounts to [[more than]] just expressing a strong preference for it
- There's an implication that the thing is not merely wanted but required in some deeper sense
- But as with objectivity, this too faces [[the challenge]] of specifying what ultimately grounds the special [[moral status]] of needs vs. wants
- Why exactly are needs uniquely morally pressing in a way wants are not?
- Is it just because needs are more intense/urgent desires, or because they serve more essential ends?
### Slide 2.6
- However, a conception of needs based solely on basic survival requirements (food, water, shelter, etc.) is insufficient to rescue the Modernist view
- Restricting "needs" to bare subsistence would limit ethically justified design to only the most rudimentary, survival-oriented objects
- This is too narrow a view that would exclude many designs that seem to serve genuine, if not basic, human needs
- Notes
- One traditional way of distinguishing needs from wants is to equate the former with the basic requirements of biological survival
- Food, water, shelter, clothing, medical care, etc.
- Things without which the organism will suffer serious harm or death
- This conception of needs as survival requirements fits their intuitive objectivity and moral priority
- Whether you need something to live doesn't depend on whether you want it, but on physiological facts
- Keeping people alive seems to be a stronger moral imperative than making them happy
- But while this ultra-narrow notion of needs makes the need/want distinction sharp, it is too restrictive for the Modernist view
- It would constrain "ethically justified design" to only the barest subsistence-related products
- Severe minimalism of only food, clothing, shelter, medicine, etc.
- Things that enable a fully human life beyond mere animal persistence would count as frivolous luxuries
- Education, art, recreation, sociality, self-development, etc.
- The Modernists presumably want to affirm an "objective needs" basis for at least some of these "higher" goods
- A conception of genuine human requirements that goes beyond just keeping the organism alive
- But that still places firmer boundaries on truly necessary design than the open-ended proliferation of consumer wants
### Slide 2.7
- A more promising approach is to understand needs in instrumental terms - as requirements for achieving some further end or goal
- Wants are desired for their own sake, while needs are instrumental to some larger purpose
- "When something is needed it must ... be possible to specify what it is needed for"
- Notes
- The main alternative to the "survival needs" view is to understand needs in instrumental terms
- X is needed if it is a necessary means to realizing some important end or value
- The ends in question are not restricted to just staying alive, but can include a wider range of objective goods
- Rationality, knowledge, achievement, social connection, aesthetic appreciation, etc.
- This fits the common thought that for something to be a genuine need, you must be able to specify what it's needed for
- The "what it's needed for" can't just be satisfying a subjective desire, but must be some evaluatively significant goal or purpose
- This instrumental conception broadens the range of potential needs beyond just survival requisites
- E.g. Education may not be necessary to stay alive, but is plausibly necessary for epistemic and practical empowerment
- But it faces the challenge of specifying which ends can ground needs and distinguishing them from mere wants
- Can't just be any purpose the agent cares about, or else the need/want distinction collapses
- Needs to be restricted to ends with some objective value or importance, independent of the agent's preferences
### Slide 2.8
- However, the instrumental criterion also faces challenges
- It seems that nearly any want can be reframed as instrumentally necessary for some broader desire or goal
- Without limits on what counts as a valid larger purpose, the criterion may be too permissive to rule out much
- Notes
- The instrumental account of needs is appealing, but specifying the right criteria for "need-grounding ends" is difficult
- We can't allow just any goal or purpose an agent has to count, however trivial or idiosyncratic
- Or else purchasing lottery tickets could be a "need" for someone whose overriding end is to win the lottery
- We need some way of privileging certain ends as objectively worthwhile or part of an essential human life
- Mere intensity or stability of desire shouldn't be enough, or else needs again collapse into wants
- But it's not clear how to identify the "special ends" that can ground genuine instrumental needs
- Any proposal seems to require substantive value judgments about what's truly good or essential for humans
- Risks imposing a particular philosophically contentious conception of wellbeing or the good life
- This relates to the general difficulty of preventing the instrumental criterion from being too permissive
- For almost anything a person strongly wants, we can tell some story about how it's needed for an allegedly deeper or more important end
- The sports car isn't just wanted in itself, but needed for the larger goal of impressing potential mates
- To avoid this, we need a way of ruling out such ad hoc end-rationalisations that isn't just a matter of individual discretion
### Slide 2.9
- This leads some to skepticism about the very concept of needs beyond basic survival
- Perhaps all this talk of needs is just a rhetorical ploy to legitimate or justify mere desires
- Framing a want as a need lends it an air of objective necessity and importance that is not really justified
- Notes
- These difficulties with clearly distinguishing needs and wants using either objective grounds or instrumental relations lead some to skepticism
- Perhaps once we get beyond basic survival needs, talk of "needs" for further objects is just a rhetorical projection
- We call things "needs" just to endow our mere preferences with an aura of objective necessity and importance
- Saying "I need a new suit for my high school reunion" sounds better than "I really want a new suit..."
- The category of needs functions to pre-empt critical scrutiny of and justify more resources for the underlying desires
- On this view, needs-talk is really an exercise in social expectation-setting and signaling about what preferences have to be taken seriously
- To say "society needs X" is really to say "it's obligatory/normal to substantially cater to and fund people's desire for X"
- But there's no deeper truth about what people "objectively need" beyond basic biological requisites
- If this deflationary view is right, it's a serious problem for Modernism's hope of confining good design to meeting "genuine needs"
- There may not be any genuine needs in the relevant sense - just desires that are more or less socially sanctioned
- Designers will inevitably be in the business of shaping and responding to consumer wants, not discerning objective necessities
### Slide 2.10
- If this skeptical view is right, appeals to needs cannot serve as an objective basis for reining in consumerism and ensuring ethical design
- Designers would be in the business of catering to desires, just with the added pretense of serving needs
- The concept of need would be an impediment to clear thinking about design ethics rather than a useful tool
- Notes
- The needs-skeptical view suggests that the Modernist vision of a purely function-driven design ethos is conceptually bankrupt
- There is no coherent, objective way of distinguishing genuine needs that could restrict the scope of good design
- Attempting to do so just amounts to covertly privileging certain subjective preferences over others
- Undermines the view's claim to a purely "rational" basis for design that rises above individuals' arbitrary desires
- If we accept this, then needs vs. wants talk will be an impediment to design ethics rather than an aid
- It will conceal the real foundational questions of what preferences designers should aim to satisfy
- I.e. what vision of the good life and human flourishing should inform their work?
- These questions can't be answered by a fictitious needs/wants distinction, but require a different mode of interrogation
- Investigating the actual preferences and values of design stakeholders, not speculating about objective necessities
- At best, needs-talk would just be a high-flown way of expressing design priorities, not a means of discovering them
- We'd have to first determine what preferences or values to uplift through design, then retrospectively sanctify them as "needs"
- So the needs/wants distinction would be a useless appendage to the core value-deliberation process, not a constructive tool within it
- So from this skeptical view, the Modernist vision loses its claim to a clear, objective foundation and must be abandoned or substantially reconceived
## 7.3 Is Need an Empty Concept?
### Slide 3.1
- The skeptical view that needs reduce to mere wants faces some potential counterexamples
- We sometimes claim people need things that they clearly do not want or desire
- "She needs to change her bad attitude"
- "He needs to learn some manners and self-control"
- These needs appear independent of the subject's desires or preferences
### Slide 3.2
- The skeptic may argue that these are just elliptical ways of saying the "needed" change is instrumentally necessary for satisfying other desires
- E.g. you need better manners to achieve social acceptance and friendship
- So the skeptic may still insist these trace back to wants, just indirectly
- But this instrumental analysis seems strained in some cases
- The subject may not even want the larger goods used to rationalize the need
### Slide 3.3
- A potential way to ground genuine needs is to look at their origins or causal history
- Wants arise from the individual's psychology, while needs are imposed from without
- Suggests advertising, fads and social pressure as sources of artificial needs
- Things we only think we need because of manipulative external forces
### Slide 3.4
- But external origination cannot be the key difference between wants and needs
- Many genuine needs also arise from external factors beyond our control
- E.g. a medical diagnosis and expert opinion can create an objective need for treatment
- Even if the patient lacks any prior desire for the treatment
- So the internal/external distinction doesn't reliably track genuine needs
### Slide 3.5
- The most promising approach is Aristotelian: tying needs to objective human goods or values
- A genuine need is something required to realize or achieve objectively worthwhile ends
- Contrast with mere instrumental "needs" for satisfying arbitrary desires
- The needed object must be necessary for a legitimately valuable goal
### Slide 3.6
- Examples of objective human values that can ground genuine needs:
- Health and bodily integrity
- Knowledge and education
- Social connection and friendship
- Meaningful work and self-actualization
- Contrast with mere subjective wants:
- Status symbols and conspicuous consumption
- Sensual pleasures and entertainment
- Conformity and social approval
### Slide 3.7
- On this view, designers concerned with needs must make value judgments about what ends are objectively worthwhile or good
- The designer's role expands to include shaping the objectives and priorities society pursues
- Choosing what functions and ends to design for involves a conception of the good life and human flourishing
### Slide 3.8
- This resurrects something like the Modernist vision of the designer as an arbiter of values and social reformer
- The designer isn't just creating artifacts but promoting a way of life through the functions and ends they select
- But now the designer's values are answerable to objective goods, not just their own preferences or ideology
### Slide 3.9
- The Aristotelian view faces objections of elitism and paternalism:
- Does this give the designer tyrannical authority to impose their values on others?
- Overriding individual preferences for the designer's vision of the good life
- Smacks of arrogant presumption - designer playing philosopher king
- Accused of favoring traditionalist, regressive values over progressive ones
### Slide 3.10
- But these charges misunderstand the view - the claim is not that conventional or traditional values are necessarily correct
- Just that objective goodness, not mere tradition or popular opinion is the standard
- What's needed is that these values be rationally defensible as objective goods
- The designer's normative judgments should be open to rational scrutiny and debate, not asserted by fiat
### Slide 3.11
- Upholding a conception of objective goods also doesn't entail coercively forcing them on people
- An ethical designer can respect individual liberty/autonomy while still thoughtfully selecting worthwhile ends to design for
- Influencing is distinct from overriding - unavoidable in design, the question is how it's done
### Slide 3.12
- Ultimately, some value judgments may be unavoidable in design
- Choosing what artifacts and forms of life to make possible involves judging what's worthwhile
- The question isn't whether designers will make such judgments, but how - impulsively/covertly or reflectively/transparently
- The Aristotelian view provides a potential framework for making principled, reason-guided value assessments
## 7.4 Does Design Alter the Moral Landscape?
### Slide 4.1
- Some theorists argue that design doesn't just introduce new ethical quandaries but fundamentally transforms the nature of ethics
- The dominant view has been that only human beings qualify as moral agents
- Defined by capacities like rationality, autonomy, intentional choice
- Moral agency is closely tied to accountability and desert
- Praise/blame and punishment/reward only make sense for free, rational choosers
### Slide 4.2
- Artifact agency thesis: designed objects also have moral agency and share responsibility with human users
- "Do artifacts have politics?" (Winner)
- Artifacts embody moral/political values that shape user behavior
- Classic example: Moses' low Long Island overpasses and racial segregation
- Bruno Latour: We delegate "values, duties and ethics" to artifacts
- Artifacts have built-in "morality" that ensures ethical conduct
- "It is because of this [artifact] morality that we, humans, behave so ethically"
### Slide 4.3
- Peter-Paul Verbeek: "artifacts have morality: technologies play an active role in moral action and decision-making"
- Material features of objects are intrinsically value-laden and co-shape ethical conduct
- Not just instruments of human agency but moral agents in their own right
- Ascribing full-blown moral agency to artifacts would be a radical departure
- Implies artifacts are apt targets of praise/blame and punishment/reward
- Moral accountability spreads from designers and users to artifacts themselves
### Slide 4.4
- One argument for artifact agency: artifacts have behavior-guiding effects on users
- "Intentionality" in original sense of embodied directedness or influence
- Speed bumps "intend" safe driving by physically enforcing lower speeds
- Turnstiles "intend" paid entry by physically blocking alternative paths
### Slide 4.5
- Another argument: Locating ethical responsibility solely in human agents' choices ignores how deeply our values & behavior are shaped by design
- Not just enabling/constraining, but thoroughly transfiguring the option space
- Must see action as a joint-product of "coupled" human-artifact systems
- To focus only on the human side is to miss the autonomous contributions of material reality
### Slide 4.6
- A further argument: We already treat some artifacts as quasi-moral agents when we praise or blame them
- "This speed bump is really effective at ensuring safety"
- "That building design is cruel and demeaning to its occupants"
- Though artifacts may not be morally responsible like humans, we do assign them morally-valenced agency
### Slide 4.7
- But deep conceptual problems remain for the artifact moral agency view...
- One issue: Artifacts don't seem to genuinely "act", just to have effects on their environment
- Genuine action requires mental states like beliefs, desires, goals, intentions
- Artifacts at most "direct" behavior, but don't have intentional states behind this
- "Aiming at" safe driving is just anthropomorphic projection, not real purposiveness
### Slide 4.8
- Another problem: moral responsibility presupposes libertarian free will, not just deterministic goal-directedness
- Holding someone accountable requires they could have done otherwise
- Artifacts seem at most instrumentally goaldirected, not free in the required sense
- Though a compatibilist about human freedom may deny the difference with artifacts
### Slide 4.9
- The deepest issue: attributions of moral responsibility to artifacts fail to make sense conceptually/pragmatically
- What would it mean to blame/punish (or praise/reward) a badly (or well) designed artifact?
- These practices of holding accountable seem to have no grip or meaning here
- Smashing a misbehaving robot seems more like disposing of a broken tool than punishing a moral agent
### Slide 4.10
- Granting artifacts moral agency also threatens to dissolve human responsibility into an unaccountable shared agency
- Agency gets diffused through complex sociotechnical networks with no clear locus
- When something goes wrong, "everyone and no one" is responsible (Dennett)
- Only the human nodes can actually recognize and respond to moral demands and sanctions
### Slide 4.11
- The debate highlights the transformative impact of design on ethical life
- Pervasive influence and shaping of behavior/values by technology is undeniable
- The built environment "loads the dice", tilting and transfiguring the space of choice
- The question is how to incorporate this without losing the unique moral status of rational agents
### Slide 4.12
- Ultimately, our core framework of ethics and responsibility still seems essentially tied to features of human agency
- Practical reasoning, choice, self-conscious valuation and commitment
- Capacities for recognizing, deliberating about, and acting on moral considerations
- Not just goal-directedness but norm-sensitivity, not just aiming but committing
- Treating artifacts as moral agents per se risks losing the crucial role of human subjectivity in ethical life
# Speaker Notes
### 7.1 Applied Ethics and Design
- Explain the broader scope of design ethics beyond just safety and harm prevention
- Design's impact on human freedom, privacy, sustainability, equality, and other values
- Discuss how new technologies create novel ethical challenges and dilemmas for designers
- Unpredictable effects, conflicts with existing norms, lack of established standards
- Examine the tension between technological development and designer responsibility
- Determinism vs.
- Examine the tension between technological development and designer responsibility
- Determinism vs. choice in shaping which technologies emerge and persist
- Emphasize the importance of anticipating and addressing potential misuse or negative consequences
- Responsible design requires considering the full range of possible impacts
- Discuss the role of ethical reasoning and judgment in the design process
- Need for moral sensitivity, foresight, and systematic analysis alongside technical skills
- Engage students in discussion of real-world cases illustrating complex value trade-offs in design
- Identify competing stakeholder values and explore principled ways to weigh and reconcile them
### 7.2 Consumerism, Needs and Wants
- Situate the Modernist view in historical context of early 20th century critiques of consumerism
- Reactions against perceived frivolity and waste of design for mere aesthetic/symbolic functions
- Examine the appeal and limitations of grounding design ethics in a distinction between needs and wants
- Promising way to prioritize and rein in consumerist excess
- But only if we can draw a principled, non-arbitrary line between genuine needs and mere wants
- Discuss each proposed criterion for needs (objectivity, moral priority, instrumentality)
- Note how each one prima facie captures an important intuitive difference
- But also the ways each proves difficult to specify to rule in/out the right cases
- Consider the opposite extreme of skepticism about needs beyond mere biological necessity
- Has the concept been hopelessly contaminated by rhetorical misuse to rationalize desires?
- Can it be rehabilitated, or is a want/need distinction ultimately unworkable?
- Engage students in discussion of needs vs. wants in contemporary consumer culture
- Do we need clearer public criteria for genuine needs to combat "need creep"?
- Or would such distinctions be seen as paternalistic and inauthentic, doomed to backfire?
### 7.3 Is Need an Empty Concept?
- Analyze apparent counterexamples of needing what we don't want at all
- Changes in attitude, behavior, abilities, etc. imposed irrespective of desire
- Explore how the skeptic might try to re-describe these in terms of indirect wants
- Examine the roles of internal and external causal origins in want/need attributions
- Wants seem to come from within, needs from without - but is this a reliable criterion?
- Many recognized needs like medical care come from external necessities
- Present Aristotelian theory of needs as requirements for objectively valuable ends
- Distinguish from purely instrumental needs that serve subjective wants
- Consider which commonly recognized needs seem to fit this criterion
- Discuss the controversial implications of an objective values approach to needs
- Vastly expands the designer's role and responsibility to include shaping society's values/ideals
- Designer as more than just instrumental problem-solver, but practical philosopher
- Examine charges of elitism/paternalism: Is this view anti-democratic and illiberal?
- Stress that objective values ≠ traditional/conventional values, but rationally decidable
- Choosing good ends ≠ imposing them on others - influencing vs. overriding
- Engage students on the unavoidability vs. undesirability of moral value judgments in design
- Can design really be value-neutral? Don't artifacts inevitably embody some conception of good?
- But how can designers make reasoned value judgments without overstepping their expertise/authority?
### 7.4 Does Design Alter the Moral Landscape?
- Explain the traditional human-centric conception of moral agency and responsibility
- Rational, autonomous, intentional choice as precondition for morally evaluable action
- Distinctively human capacities of practical reasoning, foresight, self-control, etc.
- Present the arguments for extending moral agency to designed artifacts
- Behavior-shaping effects, moral values/rules embedded in design, need to see "action" as human-artifact co-production
- Comparison to how we already praising/blame some artifacts like we would moral agents
- Analyze the conceptual/pragmatic problems with full-fledged artifact moral agency
- Missing essential psychological prerequisites like beliefs, desires, intentions
- Lack of robust alternative-possibilities freedom/responsibility to ground praise/blame
- Incoherence of literally punishing/rewarding artifacts vs. just instrumental modification
- Discuss the risks of diffusing human responsibility into an unaccountable network
- When things go wrong, "everyone and no one" is responsible
- Only humans can recognize and respond to moral demands/reasons as reasons
- Explore the broader impactof technological design on the context of moral thought and action
- Enables, constrains, transforms the space of choice and value in profound ways
- Imbues material environment with agency and normativity, albeit not identical to human agency
- Engage students on how to strike the right balance in locating moral agency and responsibility
- How do we recognize the "moral charge" of designed environments without losing human ethical subjectivity?
- What are the key differences between human and artifact agency that our theories need to capture?
General discussion questions and activities:
- Break students into small groups, assign each a real world design case involving value trade-offs
- Task them with identifying the ethical considerations at stake and formulating a principled way to prioritize or reconcile competing values in the design
- Have groups present their analyses and recommendations, followed by classwide discussion
- Assign a short reflective essay prompt:
- "Can a designed object be a moral agent? Defend your view while considering the best arguments on the other side."
- Discuss: Are there cases where a product designer might have a moral duty _not_ to give consumers something they clearly want? What would justify such paternalism?
- Debate: "Resolving the tension between design's social influence and individual freedom requires a renewed public discourse about objective human goods and values." Agree or disagree?
- Poll students for examples from their own lives where their behavior/values have been shaped by design and material environment. Analyze these cases together.
- Close with a reminder of the tremendous power and responsibility that designers wield in shaping the material/informational conditions of ethical life for whole societies. Stress the need for moral sensitivity and humility.
# In Class Notes